Building More Persuasive Messaging Using the Story Approach

What are the most popular — and most effective copy formulas? Have you experimented with the Story Approach?

Karen J. Marchetti from Response FX takes you through the Sales Process formula, its most common variations, and a new variation — the Story approach. Learn how to implement the Story approach step-by-step with a simple case study. (32 minutes)

See the webinar transcript.

Ready to learn more? In the on-demand 4-video series — the Ultimate Copywriting Workhop for Digital Marketing Success — you’ll learn how to:

  • Structure your message using The Sales Process and its Variations, including the Story approach
  • Inject emotion into your copy
  • Craft headlines that will draw your prospect in
  • Create subheads that outline your entire story for the scanning reader
  • Effectively design benefits and address objections
  • Wordsmith your copy so every word is as effective as it can be
  • Edit your content so every word needs to be there

Choose individual videos or the entire 4-video workshop

just $99 for this  3-hour intensive copywriting education, plus:

  • Have your copy personally reviewed by the workshop leader in a private Facebook group


Your workshop presenter is Karen J. Marchetti, Head of Client Services for Response FX, master direct-response copywriter, and the best-selling author of The Results Obsession: ROI-Focused Digital Strategies to Transform Your Marketing, available on Amazon.