Telling Your Story in Email for High Impact (Video Four, Copywriting Series)


Are your email Subject Lines as effective as they could be?  Do you review your email body copy to ensure every word needs to be there — and your leads are compelling? Are you writing every email to motivate the click?


Video Four puts together the elements of the Story approach introduced in the Ultimate Copywriting Workshop Video One, with effective headlines from Video Two, and writing compelling copy from Video Three — and applies it all to email. In the Video Four email marketing course:

  • See the Story approach, as well as the Sales Process, at work in email messages
  • Learn what the copywriter can do to affect deliverability
  • Discover the 3 main email formats
  • Get the latest ideas for Subject Lines that get noticed
  • Re-write leads to improve your email’s appeal
  • Walk through effective copy that gets the click

From Lead Generation to E-commerce Sales, Re-Activating Former Customers and Maximizing Lifetime Value of your existing customers, you’ll see how each type of email can be planned more effectively. Video Four is 50 minutes.

Your Guide is Master Copywriter, Karen J. Marchetti

Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more.  Join her private Facebook group to have your copy personally reviewed. Save by purchasing the Ultimate Copywriting Workshop for Digital Marketing 4-video package