Making Your Copy Persuade to Drive Action (Video Three, Copywriting Series)


What are the two key roles your website Home page body copy should play? How should you craft your Home page? Do you know the key to selling services — versus selling ecommerce products — that your copy must address?


The Ultimate Copywriting Workshop, Video Three, takes the draft statements we worked on in Videos One and Two, based on the Story approach, and expands them into effective body copy. We add steps 4-7 from the Story approach to craft our complete brand promise.

In the Video Three copywriting course, you will:

  • Draft improved body copy for your website Home page
  • Learn the characteristics of effective body copy
  • Discover how to apply the Story approach versus the Sales Process in your copy
  • Understand the key to selling services versus e-commerce products
  • Craft persuasive language to drive the action

Discover how to craft an effective Prominence Plan for every page on your site to ensure your audience gets your key messages. Video Three is 37 minutes.

Your Guide is Master Copywriter, Karen J. Marchetti

Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more.  Join her private Facebook group to have your copy personally reviewed.

Save by purchasing the Ultimate Copywriting Workshop for Digital Marketing 4-video package