Video Two in the Ultimate Copywriting Workshop for Digital Marketing builds on the draft messaging we worked on in Video One, Building More Persuasive Copy Using the Story Approach.
You’ll use your answers to the first 3 questions in the Story approach to hone your main headline, craft subheads, and create an engaging lead-in. Learn the characteristics of effective headlines, how to know if your subheads are doing their job, and the 7 emotional drivers to build into your lead-in copy.
Video Two is 47 minutes. In Video Three, you’ll learn how to greatly improve the persuasiveness of your body copy.
Your Guide is Master Copywriter, Karen J. Marchetti
Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more. Join her private Facebook group to have your copy personally reviewed.