Video One in the Ultimate Copywriting Workshop for Digital Marketing introduces the first 3 steps in the NEW Story copy formula. By working through the first 3 steps, you’ll begin to draft a more differentiated brand promise for your Home page. You’ll cover:
- How to craft a more compelling “why we’re different” brand statement
- How to make the focus of your brand promise and Home page all about your target prospects
- How to identify the key objections your target prospects are struggling with
As each of the 3 steps is introduced, you’ll be given tasks to help you gather the information you need — and start drafting the answers to the first 3 steps. At the end of the video, you’ll have a stronger framework for a more persuasive brand message on your Home page.
Your Guide is Master Copywriter, Karen J. Marchetti
Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more. Join her private Facebook group to have your copy personally reviewed.