Building More Persuasive Copy Using the Story Approach (Video One, Copywriting Series)


Do you struggle to create a truly differentiated “why buy ours” message on your website? This video takes you through 3 steps to help you define what your target audience really wants — and why you’re the best choice to deliver it.


Video One in the Ultimate Copywriting Workshop for Digital Marketing introduces the first 3 steps in the NEW Story copy formula. By working through the first 3 steps, you’ll begin to draft a more differentiated brand promise for your Home page. You’ll cover:

  • How to craft a more compelling “why we’re different” brand statement
  • How to make the focus of your brand promise and Home page all about your target prospects
  • How to identify the key objections your target prospects are struggling with

As each of the 3 steps is introduced, you’ll be given tasks to help you gather the information you need — and start drafting the answers to the first 3 steps. At the end of the video, you’ll have a stronger framework for a more persuasive brand message on your Home page.

Video One is 53 minutes. In Video Two, you’ll hone what you drafted in Video One to craft a new main headline, subheads, and lead-in on your Home page.

Your Guide is Master Copywriter, Karen J. Marchetti

Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more.  Join her private Facebook group to have your copy personally reviewed.

Save by purchasing the Ultimate Copywriting Workshop for Digital Marketing 4-video package