Ultimate Copywriting Workshop for Digital Marketing (4 videos)

$99.00

Learn the new Story copy approach, and how to incorporate it step-by-step into your website and email copy. Learn the characteristics of effective headlines, subheads, and body copy — with dozens of examples.

Description

Learn how to incorporate the NEW Story copy formula — to build a stronger brand and a stronger sell throughout your copy. This unique  copywriting workshop walks you through case studies and lots of examples. You’ll see exactly how to apply the Story approach, as well as improve every element of your copy for better results. The workshop includes:

VIDEO 1: NEW IDEAS FOR PLANNING TO WRITE BETTER COPY

Learn the NEW Story copy formula — and how to plan the first 3 elements to build a stronger brand message. The focus is on the main message for your website Home page or product category page. You’ll review the messages of your competitors, gather and hone your “why we’re different” story, and start to craft a unique, differentiated brand promise. (53 minutes)

VIDEO 2: HONING YOUR COPYWRITING SKILLS

We’ll use the drafts you created in Video 1 to craft and hone your Home page headlines. Learn how to incorporate the Story copy approach into your headlines and subheads. Discover how to recognize effective headlines. Understand the critical roles of subheads. And get ideas for writing a lead-in that will reel in your prospects. (47 minutes)

VIDEO 3: YOUR MAIN MESSAGE

Using all of the elements of the Story copy approach, we’ll begin crafting your Home page or category page body copy. Learn how to recognize effective body copy that will keep your audience reading. You’ll craft effective benefits, address the most common objections, and build credibility — while “wordsmithing” every word to maximize the sell. (37 minutes)

VIDEO 4: COPYWRITING FOR EMAIL

You’ll now put together all of the elements of the Story approach, what you learned about effective headlines, and how to write effective body copy — and apply it to email Learn the art of Subject Lines that get noticed and how to craft a message to get the click. Plus, discover dozens of ideas about what a series of messages should reveal, whether you’re generating leads for services or selling by ecommerce. (50 minutes)

Your Guide is Master Copywriter, Karen J. Marchetti

Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more.  Join her private Facebook group to have your copy personally reviewed.