Upcoming Digital Marketing Webinars and Workshops
Register now for our next event where we’ll meet, learn & grow! Expand your personal and professional network with San Diego’s friendliest marketers and business owners.
Welcome to our in-person monthly Lunch & Learn meetings, now at a new location:
BBB San Diego, 4747 Viewridge Avenue, San Diego 92123
JANUARY 24, 2023 | How to Boost Your Website Conversions! Join Brian Lewis from Wolfhound Interactive
If you’re just guessing whether something on your website is effective – or not – don’t miss this special presentation by noted author and world-class speaker, Brian Lewis.
Put January 24 on your calendar and get ready to discover dozens of ideas for boosting your online leads and sales conversion — without guessing.
You’ll learn from an expert where to focus your efforts and how to test elements on your website — so your changes will have a significant impact on your results.
Join Brian Lewis, CEO of Wolfhound Interactive, as he takes you through the process he and his team have used for clients like Ford, Yahoo, and Sears, including:
- The 6 Pillars of User Experience – what users expect, and what turns them on or off
- How to understand visitor intent and employ usability best practices
- How (and why) Subtle Persuasion Tactics Beat Forcefulness … every time
- When To Never Use a Landing Page – you may be guilty of this one
- Using Quantitative and Qualitative Research to Win More Customers – take the guesswork out of your process
- Successful Testing Tactics from the Trenches – the only thing worse than not testing, is testing incorrectly
- Real life Examples of Winning Tests – eCommerce & lead generation case studies
Don’t miss it! Light lunch is included.
Plus, attendees can enter to win a powerbank from SD Direct Featured Sponsor of the Month, Brilliant Marketing Ideas – and the first 30 Registrants receive complimentary gift bags with the promotional items seen at the right.
Lunch & Networking 11:30 am
Presentation 12 – 1:00 pm
Featured Sponsor of the Month– Brilliant Marketing Ideas
Your local one-stop shop for all things promotional. With over a million products, let Brilliant Marketing Ideas build a custom catalog specific for your event or needs. Your event or promotion can be enhanced with products that fit into your theme, your budget, and your purpose for your market. Put their knowledge about promotional products to work for you. Just contact firstname.lastname@example.org to get started. If you love to shop, visit www.brilliantmarketingideas.com. Linda and team would love to help you.
Past Events (2022)
OCTOBER 18 | Boosting Digital Response with Direct Mail! — Christopher Foster, Modern Postcard
JUNE 21 | Optimizing Google Ads — Nev Grove, 1-for-All Marketing
June 7 | Lead Generation with Facebook Ads — Ryan Sigler, Eboost Consulting
May 24 | Video-First Strategy for Content — Alex Meade, Beacons Point
April (4 sessions) | Ultimate Guide to Selling on Amazon Workshop — James Hyatt, Rank N Bank
March 29 | Introduction to Selling on Amazon — James Hyatt, Rank N Bank
February (4 sessions) | Ultimate Copywriting Workshop for Digital Marketing Success — Karen J. Marchetti, Response FX
January 18 | The Story Approach as a Copywriting Formula — Karen J. Marchetti, Response FX
Unique Opportunity to Hear a World-Class Speaker in San Diego
Brian Lewis is a noted author and top-ranked speaker leading panels around the world — and we’re so excited to have him speak in his hometown. (If you’ve wished you could go to those conferences that cost thousands to hear the website experts, this is your chance to hear one of those experts right here!)
His work has been referenced in the New York Times, Wall Street Journal and marketing industry publications.
Brian was previously Acting Director of Optimization at SiteTuners (the group that runs the Conversion Conference each year), VP of EngineReady, and President of King Schools, Inc.
Let Brian show you how to create significant and sustainable increases in revenue, qualified leads, average order value, and customer/client retention.