Register now for our next event where we’ll meet, learn & grow! Expand your personal and professional network with San Diego’s friendliest marketers and business owners.
January 18, 2022 12:00 – 1:00pm Lunch & Learn: Karen J. Marchetti
Take Your Copy to the Next Persuasive Level Using Story
How can you make your copy more compelling?
Take your target customer on a simple, relevant journey with the “story” approach. Story is improving results ̶ and building stronger “why should I buy yours” positionings ̶ across a range of websites.
In our first complimentary online webinar of the year, you’ll learn:
- The Sales Process and its variations that build a more effective sales message
- How your own Sales Process can be enhanced using story
- The elements of story, and how to map them out
- How to fine-tune your story elements
Don’t spend another day worrying about the results of your weak copy . . . and trying to figure out what to do.
This is a FREE event! But attendance will be limited, so we can make this event interactive.
Your Guide is Master Copywriter, Karen J. Marchetti
Her copy has doubled and tripled client sales, boosted online leads 67%, increased email click-through 200%, and generated a 22% opt-in rate for clients like Qualcomm, Union Bank and more!
Fridays in February , 9:00 – 10:00 am online
Ultimate Copywriting Workshop for Digital Marketing Success
WEEK 1: NEW IDEAS FOR PLANNING TO WRITE BETTER COPY
- How to Craft Your Unique Positioning
- Copy Approaches and “The Big Idea”
- Triggers and Emotional Drivers
- Incorporating Concepts of Story
WEEK 2: HONING YOUR COPYWRITING SKILLS
- Writing and Honing Headlines that Stand Out
- The Critical Roles of Subheads
- Writing a Lead-In or Lede that Reels in Your Prospects
WEEK 3: YOUR MAIN MESSAGE
- Crafting the Right Elements for Your Particular Story
- Addressing Benefits, Objections, and Credibility
- Wordsmithing to Maximize the Sell
- Concepts of SEO for Copywriters
WEEK 4: COPYWRITING FOR EMAIL
- The Art of Subject Lines That Get Noticed
- How to Craft a Message to Get the Click
- What a Series of Messages Should Reveal
- Incorporating Concepts of Story into Your Email
March 15, 2022 | James CW Hyatt – Rank #1 on Amazon
How to Rank #1 on Amazon and Beat the Competition
Amazon.com is one of the fastest growing online platforms for selling your products. James shares a simple 3 step process to rank #1 on Amazon and beat the competition every time.
Past Events (2020)
February 18 | Chrystal Lenardson – Global Search Lead, Dell Technologies
January 21 | Network & SURGE into 2020
December 12 | Mingle Bells
November 12 | Tammy Duggard-Herd – Life Beyond Lead Gen
October 15 | Paige Novy – Social Media Strategy