Upcoming Digital Marketing Webinars and Workshops
Register now for our next event where we’ll meet, learn & grow! Expand your personal and professional network with San Diego’s friendliest marketers and business owners.
NOW IN PERSON!
Welcome back — to our monthly Lunch & Learn meetings!
Join us at UCSD Extension, 6256 Greenwich Drive, San Diego 92122.
OCTOBER 18 | Boosting Digital Response with Direct Mail! — Christopher Foster, Modern Postcard
Digital saturation is a real problem for marketers! But did you know Direct Mail has continued to drive consistently high response rates? In a digital world, you may not understand the full power of integrating Direct Mail to your efforts, so the timing is perfect for your 2023 strategy and planning.
This presentation shows how digital-first marketers can embrace the power of Direct Mail to boost response rates across all marketing channels. You will learn:
- How email and Direct Mail combine to drive retention
- How to Connect Website visitors to Direct Mail opportunities
- Why linking Programmatic, Social, and Direct Mail lifts response
- Why Consumers’ Brains respond to print marketing
- A Case study of acquisition program that integrates Direct Mail with Digital
More about Christopher Foster, VP New Business Development, Modern Postcard
Chris Foster leads efforts that bring new business models to life, adding new revenue streams to the organization. Modern is a national leader in helping brands and agencies of all sizes attract and retain new customers with Direct Marketing and Direct Mail services.
In addition, Chris has taught Brand Strategy and Positioning at UCSD Extension since 2009. He is an ongoing contributor to numerous publications including NonProfitPro, is a thought leader publishing articles with Forbes Business Council, leads marketing workshops, hosts webcasts, frequently presents, moderates panels for summits, and also serves as Chair of the Brand Response Council for the Performance Driven Marketing Institute.
Come connect, network, and learn! Light lunch is included.
Lunch & Networking 11:30 am
Presentation 12 – 1:00 pm
REGISTER NOW to get ½ off registration – only $20!
Past Events (2022)
JUNE 21 | Optimizing Google Ads — Nev Grove, 1-for-All Marketing
June 7 | Lead Generation with Facebook Ads — Ryan Sigler, Eboost Consulting
May 24 | Video-First Strategy for Content — Alex Meade, Beacons Point
Download the Powerpoint slides
April (4 sessions) | Ultimate Guide to Selling on Amazon Workshop — James Hyatt, Rank N Bank
Choose individual sessions or the 4-session workshop on-demand
March 29 | Introduction to Selling on Amazon — James Hyatt, Rank N Bank
Introduction to Selling on Amazon — FREE webinar
February (4 sessions) | Ultimate Copywriting Workshop for Digital Marketing Success — Karen J. Marchetti, Response FX
Choose individual sessions or the 4-session workshop on-demand
January 18 | The Story Approach as a Copywriting Formula — Karen J. Marchetti, Response FX
