Upcoming Digital Marketing Webinars and Workshops

Register now for our next event where we’ll meet, learn & grow! Expand your personal and professional network with San Diego’s friendliest marketers and business owners.

Welcome to our in-person monthly Lunch & Learn meetings, now at a NEW location: BBB San Diego, 4747 Viewridge Avenue, San Diego 92123


Google Analytics 4 Reporting — How to Get Better Business Insights You Can Use

You may have already set up your GA4 property — or Google will be setting it up for you come March 1.  But metrics, channels, and reports are not exactly the same.

How can you start maximizing the value of the new tracking features of GA4? And how do you make the switch between your current reporting and this new system?

Gwen Beren, CEO and Founder of Illuminous Marketing, will give you a crash course on everything you need to know, including:

  • Measurement with GA4 — what’s missing, what’s new, and what’s just different in terms of tracking
  • Event Tracking, Channel Definitions, and more adjustments you might need to make
  • Which reports come standard — and how to read them differently
  • Do you need to use Google Tag Manager — and how to avoid duplicate tracking
  • What to do with your Universal Historical Data before it disappears

Join us on Tuesday, March 21 for this sure-to-be-a-sell-out session — register now because seating is limited.

Don’t miss this spotlight on yet another stellar San Diego marketer! Light lunch is included.

Lunch & Networking 11:30 am          Presentation 12 – 1:00 pm       $40 (Members: login to save 50%; Not yet a member? Why not join today?)



Past Events (2022-2023)

FEBRUARY 21 |  Authority Marketing: The Magnificent 7 Ways to Market Like an Expert — Henry DeVries, Indie Books International

JANUARY 24, 2023 | How to Boost Your Website Conversions — Brian Lewis from Wolfhound Interactive

OCTOBER 18 | Boosting Digital Response with Direct Mail! — Christopher Foster, Modern Postcard

JUNE 21 | Optimizing Google Ads — Nev Grove, 1-for-All Marketing

Get the on-demand workshop

June 7 | Lead Generation with Facebook Ads — Ryan Sigler, Eboost Consulting

Get the on-demand workshop

May 24 | Video-First Strategy for Content — Alex Meade, Beacons Point

View the FREE Webinar

Download the Powerpoint slides

April (4 sessions)  | Ultimate Guide to Selling on Amazon Workshop — James Hyatt, Rank N Bank

Choose individual sessions or the 4-session workshop on-demand

March 29 | Introduction to Selling on Amazon — James Hyatt, Rank N Bank

Introduction to Selling on Amazon — FREE webinar

February (4 sessions)  | Ultimate Copywriting Workshop for Digital Marketing Success — Karen J. Marchetti, Response FX

Choose individual sessions or the 4-session workshop on-demand

January 18  |  The Story Approach as a Copywriting Formula — Karen J. Marchetti, Response FX  

Persuasive Copywriting Formulas: The Sales Process, its Variations, and the New Story Approach — FREE webinar


Members get:

  • 50% discount off EVERY live workshop or seminar (online or in-person)
  • 50% off EVERY on-demand workshop session (including 50% off multi-session packages!) 
  • Expert help and recommendations in the SD Direct members-only Facebook group
  • Use of the SD Direct member logo
  • …more


Gwen Beren, CEO, Illuminous Marketing

About Gwen Beren, CEO and Founder, Illuminous Marketing

Gwen Beren is a voracious consumer of content and all things SEO-related. Her company, Illuminous Marketing, Inc., focuses on SEO, analytics, and content marketing for purpose-driven businesses that want to shine online. She has a certification from MIT’s Sloan School of Management in AI Applications for Business and has held several Google certifications in the areas of analytics and paid search.