Trade Shows – They are Back!
by Linda Neumann, Brilliant Marketing Ideas, SD Direct Featured Sponsor of the Month for January Finally, time to start thinking about getting back out there. If you are thinking about exhibiting at a trade show, don’t make the common mistakes that will impact your...
Crafting a Stronger Message with the Story Approach (part 5)
by Karen J. Marchetti This continues the 7 steps to create your brand story with steps 5-7. See the Story Approach for Stronger Messaging, part 4 for steps 1-4. Step five: How can we actively motivate the action we want them to take? We have to shake prospects by the...
Story approach in action: stronger messaging to drive sales (Part 4)
by Karen J. Marchetti The Story Approach helps you focus on your target audience -- and discover the key points of differentiation that are going to get that audience excited. The end result is a stronger, more unique, memorable brand promise – that can drive leads...
The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)
by Karen J. Marchetti Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with testimonials if that's what you're thinking . . .) It's an approach for crafting more persuasive sales copy that's driven by your answers to 7 key questions....
What could your sales message be missing? (copy strategy, part 2)
by Karen J. Marchetti Enhance Your Sales Message with These 6 Persuasive Additions What “tweaks” could you make or suggest to your messaging to make it more persuasive? In Part 1 of “Create the Right Copy Strategy to Appeal to...
How to create the right copy strategy to appeal to your audience, part 1
By Karen J. Marchetti How does copy become more compelling? One way is to be more specific to your audience with your messages. And that means a smarter message strategy – a clearer direction as to what points your sales message should hit. Every audience doesn’t have...