Crafting a Stronger Message with the Story Approach (part 5)
by Karen J. Marchetti This continues the 7 steps to create your brand story with steps 5-7. See the Story Approach for Stronger Messaging, part 4 for steps 1-4. Step five: How can we actively motivate the action we want them to take? We have to shake prospects by the...
Story approach in action: stronger messaging to drive sales (Part 4)
by Karen J. Marchetti The Story Approach helps you focus on your target audience -- and discover the key points of differentiation that are going to get that audience excited. The end result is a stronger, more unique, memorable brand promise – that can drive leads...
The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)
by Karen J. Marchetti Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with testimonials if that's what you're thinking . . .) It's an approach for crafting more persuasive sales copy that's driven by your answers to 7 key questions....
What could your sales message be missing? (copy strategy, part 2)
by Karen J. Marchetti Enhance Your Sales Message with These 6 Persuasive Additions What “tweaks” could you make or suggest to your messaging to make it more persuasive? In Part 1 of “Create the Right Copy Strategy to Appeal to...
How to create the right copy strategy to appeal to your audience, part 1
By Karen J. Marchetti How does copy become more compelling? One way is to be more specific to your audience with your messages. And that means a smarter message strategy – a clearer direction as to what points your sales message should hit. Every audience doesn’t have...