The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)
Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with testimonials if that's what you're thinking . . .) It's an approach for crafting more persuasive sales copy that's driven by your answers to 7 key questions. Formulating the...
What could your sales message be missing? (copy strategy, part 2)
by Karen J. Marchetti Enhance Your Sales Message with These 6 Persuasive Additions What “tweaks” could you make or suggest to your messaging to make it more persuasive? In Part 1 of “Create the Right Copy Strategy to Appeal to...
How to create the right copy strategy to appeal to your audience, part 1
By Karen J. Marchetti How does copy become more compelling? One way is to be more specific to your audience with your messages. And that means a smarter message strategy – a clearer direction as to what points your sales message should hit. Every audience doesn’t have...