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The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)

The Story Approach: a more persuasive copy strategy for a stronger brand (part 3)

Have you tried the “Story Approach” as a Messaging Strategy? (It has nothing to do with testimonials if that's what you're thinking . . .) It's an approach for crafting more persuasive sales copy that's driven by your answers to 7 key questions. Formulating the...

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What could your sales message be missing? (copy strategy, part 2)

What could your sales message be missing? (copy strategy, part 2)

by Karen J. Marchetti Enhance Your Sales Message with These 6 Persuasive Additions What “tweaks” could you make or suggest to your messaging to make it more persuasive? In Part 1 of “Create the Right Copy Strategy to Appeal to...

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How to create the right copy strategy to appeal to your audience, part 1

How to create the right copy strategy to appeal to your audience, part 1

By Karen J. Marchetti How does copy become more compelling? One way is to be more specific to your audience with your messages. And that means a smarter message strategy – a clearer direction as to what points your sales message should hit. Every audience doesn’t have...

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