Organize your marketing channels


Marketing Channel Integration:
How to Balance Fish, Books, Cakes,
Rakes and Plates

September 19, 2017
11:30am – 1:00pm

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Join us Tuesday, September 19th at 11:30am for

Marketing Channel Integration: How to Balance Fish, Books, Cakes, Rakes and Plates

Learn to organize channels by the jobs they do best and orchestrate them all for optimum multi-channel communications.

Christopher Foster, VP Business Development, Modern Postcard

Way back when, we only had a few marketing channels to integrate. Now there are dozens and dozens of specialized tactics to integrate, in ways that simply didn’t exist before.

You’ll learn:

  • Balance, plan and prioritize marketing channels based on your business model
  • Align the right-fit channels with your internal skills, audience and conversion strategy
  • Assess the appropriate “jobs” of each marketing channel
  • Integrate and sequence different channels for optimal effect
  • Test and track the effectiveness of single- and multi-channel engagement
  • How Artificial Intelligence and Marketing Automation may shape the future course of Channel Integration

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The Value of Becoming a Member


  • Half off the Guest registration rate at monthly events
  • GO NATIONAL – Get 25% off of the national DMA membership dues.
  • PARTNER VIP OFFERS: Take advantage of special offers our partners and sponsors extend exclusively to SD Direct members.
  • NETWORKING: Grow your professional network and join the conversation with your peers – in person and in the SD Direct SDDMA LinkedIn Group
  • BRAND IT: Use the SD Direct Member logo on your website and marketing materials to demonstrate your commitment to marketing integrity and best practices.

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