Join us Tuesday, April 18 at 11:30am for
Unleashing the Power of Google Analytics
Chief Insight Officer,
Google Analytics is certainly the most ubiquitous digital measurement tool on the web today, yet many users only take advantage of 10% of its value. And sure, the opportunities and extent in which Google Analytics (GA) offers is endless however; in order to truly benefit from the data your website collects – and to avoid distorted truths about your traffic – you must put a little bit of elbow grease at the outset.
You will learn:
- Best Practice Installation and Account Management
- How to collect terms users type into your own search box
- How to connect Search Console reports with GA
- Various Plug-ins and scripts to enable Scroll Tracking
- What is an Adjusted Bounce Rate
- Create reports that focus on Quality of traffic, not just Quantity
Tuesday, April 18, 2017
11:30am to 1:00pm
The Value of Becoming a Member
MEMBERSHIP HAS ITS BENEFITS. JOIN NOW AND GET:
- Half off the Guest registration rate at monthly events
- GO NATIONAL – Get 25% off of the national DMA membership dues.
- PARTNER VIP OFFERS: Take advantage of special offers our partners and sponsors extend exclusively to SD Direct members.
- NETWORKING: Grow your professional network and join the conversation with your peers – in person and in the SD Direct SDDMA LinkedIn Group
- BRAND IT: Use the SD Direct Member logo on your website and marketing materials to demonstrate your commitment to marketing integrity and best practices.