Beyond the Internet of Things


Beacons & Hyperlocal Marketing

March 21, 2017
11:30am – 1:00pm

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Join us Tuesday, March 21st at 11:30am for

Beacons and Hyperlocal Marketing

Beyond the Internet of Things: Hyperlocal Marketing with Bluetooth Low-Energy Beacons
Technology that provides a frictionless experience to enhance existing marketing campaigns

Casey Markee

Casey Markee
Media Wyse

Remember that scene in “Minority Report” where Tom Cruise is running through a mall and he’s relentlessly targeted by retail offers based on biometric feedback? Though that film was based in the year 2054, that kind of hyperlocalized marketing is already available now, and it’s being done with something called BLE Beacons.

You will learn:

  • What Beacon Technology is and how it can be deployed effectively.
  • The strengths and weaknesses of the two major beacon wireframes Eddystone and iBeacon.
  • Best practices in implementing and measuring an effective beacon campaign.
  • How beacons work to generate “Micro Moments” for Brands and SMBs
  • Case studies on current novel uses of beacons in ecommerce and retail.
  • Why beacons are here to stay and Casey’s best recommendations on beacon vendors.


Beacons and Hyperlocal Marketing
Tuesday, March 21, 2017
11:30am to 1:00pm
Lunch Included!


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