Unleashing the Power of Google Analytics

 


How to Measure for Lead Quality,
not Just Quantity

April 18, 2017
11:30am – 1:00pm

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Join us Tuesday, April 18 at 11:30am for

Unleashing the Power of Google Analytics

How to Measure for Lead Quality, not Just Quantity

Thomas Bosilevac
Chief Insight Officer,
MashMetrics

Google Analytics is certainly the most ubiquitous digital measurement tool on the web today, yet many users only take advantage of 10% of its value. And sure, the opportunities and extent in which Google Analytics (GA) offers is endless however; in order to truly benefit from the data your website collects – and to avoid distorted truths about your traffic – you must put a little bit of elbow grease at the outset.

You will learn:

  • Best Practice Installation and Account Management
  • How to collect terms users type into your own search box
  • How to connect Search Console reports with GA
  • Various Plug-ins and scripts to enable Scroll Tracking
  • What is an Adjusted Bounce Rate
  • Create reports that focus on Quality of traffic, not just Quantity

 

Unleashing the Power of Google Analytics
Tuesday, April 18, 2017
11:30am to 1:00pm
Lunch Included!

 

Sign up

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